Users will soon have a new feature that enables them to reduce the quantity of AI-created content appearing in their feeds. This move comes as the company disclosed that it presently contains over 1 billion content made with AI.
Trial and Implementation
This change is being tested over the next few weeks before a widespread rollout. This development coincides with a increase in AI content, driven by new video-generation tools.
The Broader AI Trend
Studies have shown that approximately 10% of the quickest rising content creators on a popular video site only show clips produced artificially. A significant portion of this content is considered “AI slop”, a term for inferior, mass-produced content that is often illogical or surreal.
Our research shows that many people like content created using AI tools, ranging from digital art to educational videos, and we intend to offer the community the ability to adjust the amount of that, according to their own choices,” stated a platform representative.
AI on the Platform
TikTok disclosed that there are now 1.3bn videos on its service labeled as artificially created. Collectively, in excess of 100 m videos are added to the platform every day, making AI content a relatively small percentage of its overall inventory.
How to Adjust Settings
Users will be able to decrease or raise the volume of AI content they watch by opening the content preference setting in the platform and choosing “AI-generated content”. Additional categories that can already be controlled under the tool cover news, clothing, cosmetics, and choreography.
Platform Guidelines
Its guidelines oblige users to label convincing artificially created content, and it bans malicious AI impersonations of public figures or critical incidents. Any authentic-looking AI video that is unmarked can be removed under its community policies.
Furthermore, the app will from now on attach an “AI-made” tag to content produced via its built-in AI features, or identified by an cross-platform project for recognizing AI-generated material. This measure is intended to deter users from attempting to bypass the tagging system.
Responsible AI Funding
The platform is additionally establishing a two million dollar AI literacy fund for professionals and institutions to create educational content about ethical AI use. This program will benefit charitable organizations focused on educating computer science.
Content Safety Approach
TikTok has supported its moderation strategy, following debate over plans to make redundant hundreds of safety staff in the UK. It is planning to reduce hundreds of positions in its content moderation division in its British office, with worker representatives and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A trust and safety lead clarified that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by filtering out the most distressing content ahead of it gets reviewed by humans. The company reported a significant reduction in disturbing and violent content handled by human moderators over the past year due to intervention by its AI tools.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is the area in which a significant AI assistance is proving valuable work at speed.”
