"A household based in north London is looking for an remarkable and qualified instructor to support their most junior child on his early path to growing into an English gentleman."
When reading this post, you might naturally miss the term "first-steps" as just an expression.
But, it might be the most significant part of this unique job advert, as it seeks to recruit a tutor for a 12-month-old.
Numerous of applications have already been sent in since the unidentified family advertised their search for the £180,000 per year tutor, who must be "a uniquely qualified person".
Over the last few weeks, the post has received notice across the news, with several questioning why?
Progressive Approach
A tutoring expert, head and founder of a global tutoring firm, which is supporting the family in their search, said that despite early doubt, he considered the idea "far sighted", and "progressive".
When he consulted the family, he mentioned they recognized the unusual nature of their demand, and how early in age their son is.
But, they clarified that they "didn't want to wait any longer" to engage a tutor, as they had postponed until their older child was five, and by that point "cultural conditioning had already become established".
What precisely did the family mean by "cultural bias"?
It's "all-encompassing", he answered. "How you eat, the way you speak".
He explained the older sibling had absorbed "really subtle, non-verbal cues" from the family, and had adopted their cultural ways. The family explained to him they did not want history to repeat itself with their younger child.
The plan: To hire a English tutor, who must speak with Received Pronunciation, to shape the baby right from the beginning.
Subtle Influence
"Much of the development at the outset here is somewhat osmotic," explained the CEO.
It's through this osmosis that the family are expecting the child will adopt the UK customs they want to impart.
Adam said the tutor needed to be an individual who went to "prestigious academies – comparable categories of schools as the family plan to send their son to".
"The educator simply needs to be the suitable individual, they'll be performing things they aren't even aware they're doing, simply by nature," he said.
Money No Object
The family explained to him the selected educator should ideally also have familiarity of or interest in riding, winter sports, the arts and music so as to inspire the child in a wide range of passions.
Furthermore though, he explained the family wanted the tutor to sign up the child on a range of courses so the child would be "pony-riding and picking up an tool by the time they are around three years old".
In the family's view, assisting their son develop into a "UK sophisticate" will bring about success and open doors.
"Taking into account the pros and cons of that, because it's certainly a status symbol," he adds.
Yet, despite all this tutelage in "Britishness", would the child pick up so-called cultural influence from the international family he resides with in any case?
"Yes", answered Adam. "They know this might not succeed, but they've simply adopted the view of, 'we should try and let's go as quickly as we can', because the cost of it is not relevant," he stated.
Overly Optimistic
A number of in the education sector who express these doubts.
Peter Cui, CEO and founder of Blue Education, who also offer individual instructors, commented that "the journey of adopting dual cultures, or indeed, forming one's identity, is something that must be grown into, not engineered."
The expert wrote that he had moved from the Far East to the Britain at the age of seven, and had been educated understanding and practicing both cultures. He continued to study at Cambridge University.
"The idea that an individual can serve as a living vessel of UK identity, an individual who can possibly transplant the attributes of a British gentleman onto a one-year-old child, strikes me as optimistic and unfeasible," he commented.
"Based on my background, employing a distinctly English tutor from babyhood will not necessarily achieve the result they want.
"I wasn't provided with that kind of mentor, and however I have been fortunate enough to live numerous of the experiences they aspire for their son."
He stated: "The fact is, cultural identity cannot be forced from the outside; it must be selected, and it must be internally driven."
Acquiring Englishness
Certainly, English culture is something the CEO believes can be educated – and commercialized.
"I think the reality that the world regards us in this regard is something that we should be cherishing|valuing|appreciating
